E-Commerce Case Study
Offering Customization and Pivoting towards Business to Business
Expansion and Inclusion
You Betcha Box, a Minnesota gift box establishment, enlisted our expertise to:
Scrutinize their website
Propose features
Forge a distinct identity in a competitive arena.
Our aim was to
Expand their demographic of patrons
Provide the ability to build a custom box for both individual and group-oriented gifts
Help transition their focus towards a business to business model.
My contributions
UX Researcher UX Designer
My Decision Making Process
Competitive Audit
User Journey Mapping
Feature Conceptualization
Kano Analysis
Mid-Fidelity Prototyping
Dot Voting
My Project Toolkit
Figma: Wireframing and prototyping.
Figjam: Collaborative design workshops.
Adobe Illustrator: Visual assets.
Google Sheets: Data organization
Services Provided
Competitive Analysis
User Journey Mapping
Feature Concept Documents
Informed Kano Analysis Insights
Annotated Wireframes
Annotated Slide Deck
Key Challenges Addressed
Rivalry from both local Minnesota and broader gift box enterprises
Bulk and corporate orders necessitating manual phone interactions constraining revenue potential
Imperative to stand out through innovative design amidst a crowded marketplace
I gotta see how other people solve similar problems and found…
They aren’t alone.
Executed a competitive analysis, unraveling a myriad of Minnesota-based and wider gift box competitors. How we’re we going to help them stand out?
In a crowded market, You Betcha Box needs to stand out.
Make it customizable, Showcase the Makers, and filter by lifestyle to ensure delight.
“Love that it’s local, but why do I have to call someone?”
“Can’t I just order it online?”
Meticulous User Journey Mapping:
This process unfurled the emotional trajectory that users traverse during their interactions with the website. This enlightened us about pain points and avenues for enhancement, especially given millennials' aversion to extensive phone interactions.
You should know, I love a whiteboard sketching session.
Dot voting identified these features as the highest priority.
Simply choose between your preferred price point and item count to get started building your custom box!
You Betcha Box highly values their vendors and makers. A blog post at the top of the page shows their dedication to collaboration.
Offering the ability to add branding to the packaging to entice larger corporations.
The ability to choose individual items to add to a custom box delighted users.
Kano Analysis
This method paved the way for a prioritized approach. The survey revealed easy shipping as essential.
Additionally, a better filter system, customization, and a way to learn more about the makers were noted as “delighters”.
Shipping should be easy.
Whether you are distributing the gifts yourself or shipping individually, adding destinations should be a breeze. The ability to upload spreadsheets or pdfs saves the user valuable time.
Inclusive gift giving. Made simple.
You can’t buy a meat and cheese board for every one. Being able to filter your search by the recipients dietary needs and unique lifestyle ensures that each gift makes them feel appreciated and respected.
Make it special. They deserve it.
The ability to brand and personalize works for large corporations and individuals alike. Add a personal touch to ensure a meaningful gift.
"Build a Box" Functionality
Conceived an interactive and aesthetically captivating "Build a Box" function, diverging sharply from rivals.
Celebrating Artisans:
The spotlight cast on makers via the homepage invigorated the connection between users and local craftspeople.
Impressive Outcomes
User-centric Craftsmanship: The new features were meticulously sculpted around user inclinations, ensuring immersive and personalized engagements.
Augmented Differentiation: The "Build a Box" function and personalized options etched an indelible mark, attracting users keen on a unique gifting experience.
Heightened Operational Efficiency: By circumventing the need for phone-based bulk order management, the operational paradigm was optimized, potentially bolstering revenue streams.
Future Horizons:
In-depth Content Audit
The next phase envisions a content audit to further mine the competitive analysis insights, fostering an elevated content strategy.
Closing Note
The pursuit of superior UX, seamlessly blending research and design, has splendidly metamorphosed You Betcha Box's digital realm. This transformation, underpinned by innovative features, strategic distinction, and harmonization with user preferences, culminates in a revamped user experience and a promising potential for heightened revenue streams.