Lean/Agile freelance UX/UI designer making a large impact on small businesses
View selected projects below.
Laboratory Information Management System
Blended 2 versions of a 30-year legacy software for a version “next.”
Information Architecture and site map for 500 pages
Improved Navigation and page layout, increasing efficiency while prioritizing stability.
Created tools, components, and templates to accommodate future growth and content flexibility
E-Commerce Optimization
Created tools, components, and templates to accommodate future growth and content flexibility
Expanded visual identity to better demonstrate client’s excellence amongst their competitors.
Established structure for creating impactful content to convert visitors to leads
Improved global page load speed, accessibility (WCAG AA 2.1) and SEO scores
WordPress Blog
Rapid Prototyping in WordPress Custom builder
Delivered an easily repeatable Content Management System
End-to-end design including hosting and integrations.
Implemented light custom code and illustrations
Boosting Marketing Site
UX Content Writing - Improved marketing language, increasing conversions
Increased click-through rate by 182%
Increased the contrast ratio by 75% to be WCAG AA standard compliant
Comprehensive Findings and Recommendations delivered in 3 days
Multi-touchpoint Strategy and Form Design
Redesigned a complex 245-D license application form, reducing cognitive load by 60%, enhancing usability, and improving completion rates.
Designed a targeted social media campaign and email funnel, increasing applicant awareness and streamlining communication.
Developed a comprehensive brand guide and design system to ensure cohesive messaging and user experience across platforms.
Created a client retention and renewal system to minimize errors and prevent lapsed licenses, improving compliance and satisfaction.
Ready to get started?
Contact me today to schedule your free consultation and see how my sprints can transform your business.